When SALT, a kitchen and bath interior design brand, was ready to launch their Cabinet Guide, a 60-page digital product helping homeowners navigate one of the most confusing and expensive parts of a renovation, they needed more than a post announcing it. They needed a full launch ecosystem.

We built the landing page copy, wrote a 3-part email marketing sequence designed to educate, build urgency, and convert, and created the social media content that drove traffic to all of it. Every piece was crafted around one insight: homeowners aren't confused because they don't care, they're confused because no one ever explains how cabinetry actually works. That became the through-line for every word of copy across every channel.

In launch week alone, the campaign generated $6,084 in sales and 53 purchases at a $149 launch price point. That same month, SALT's content crossed 1M views on social media and reach grew nearly 15%, proof that the right content strategy doesn't just drive awareness, it drives revenue.